Starting from 2017, a SSL Certificate is no longer optional for your website.
Regardless of what type of website you are running, not having a SSL Certificate will result in your website being penalized by major web browsers.
Google announced that from Chrome 56 onwards (available in January 2017), they will start marking HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.
Store speed is very important for both conversions and search engine optimization. Amazon estimates that every 100ms in store slowness results in a 1% drop in profits. Even worse than this, Google ranks sites in its search engine results according to speed. The slower a store the fewer rankings it will have which means less opportunity to generate revenue and convert visitors to buyers.
For this reason the hosting plans at Aspiration Hosting are optimized for blazing fast speed. Unfortunately, due to the architect of Magento, speed is not always enough. That is why we have partnered with Extendware, a leading provider of enterprise Magento extensions, in order to provide a Free Magento Full Page Cache to users of our select hosting plans.
As the holiday season is upon us, now is the best time to get ready for the increased traffic and sales to your website.
Before we continue, let’s list down the important dates for online shopping:-
- November 27th: Thanksgiving Day
- November 28th: Black Friday
- December 1st: Cyber Monday
- December 16th: Hanukkah
- December 24th: Christmas Eve
- December 25th: Christmas Day
- December 31st: New Year’s Eve
- January 1st: New Year’s Day
The following are some tips for our clients to prepare for the increase in website traffic during the holiday season.