Starting from 2017, a SSL Certificate is no longer optional for your website.
Regardless of what type of website you are running, not having a SSL Certificate will result in your website being penalized by major web browsers.
Google announced that from Chrome 56 onwards (available in January 2017), they will start marking HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.
Besides that, WordPress recently announced that from 2017, there will be features in WordPress which require HTTPS.
As you may be aware, running HTTPS for your website will also improve your SEO as Google now takes them into account for search engine rankings and it will also improve your website’s loading speed as you will be able to enjoy HTTP/2 automatically with HTTPS which offers better browser performance.
To facilitate the change to HTTPS, we recently introduced tools to make SSL Certificate installation easier than ever along with Free Let’s Encrypt SSL and lower price for paid SSL Certificates.
As we are about to enter 2017, now is the best time to transition to HTTPS to enjoy the benefits of HTTPS while preventing your website from being penalized by web browsers.