Store speed is very important for both conversions and search engine optimization. Amazon estimates that every 100ms in store slowness results in a 1% drop in profits. Even worse than this, Google ranks sites in its search engine results according to speed. The slower a store the fewer rankings it will have which means less opportunity to generate revenue and convert visitors to buyers.
For this reason the hosting plans at Aspiration Hosting are optimized for blazing fast speed. Unfortunately, due to the architect of Magento, speed is not always enough. That is why we have partnered with Extendware, a leading provider of enterprise Magento extensions, in order to provide a Free Magento Full Page Cache to users of our select hosting plans.